Vision Latina was a Human Resources project of the company CYTEC for its offices in Latin America, which began as a newsletter for its workers and due to its success and popularity it became a Magazine that was published quarterly for the entire company in Spanish and Portuguese. This magazine was published for several years until Cytec was purchased by the Multinational Solvey.
Brief: Predominant use of the company’s CI. Informative but with entertaining spaces. Use of corporate photography. Use of display fonts to support the intention of the text content. Using a primary and analogous color palette.
Agency:Garetto Marketing. Position for this project: Art Director.